Most companies focus on how to beat the competition in existing markets – not us. We would rather create a new market. We believe in the fundamental principles and business teachings associated with the Blue Ocean Strategy.
The Blue Ocean strategy is based on a study of 150 strategic moves spanning more than a hundred years and thirty industries. W. Chan Kim and Renée Mauborgne have shown that tomorrow’s leading companies will succeed not by battling competitors, but by systematically creating ‘blue oceans’ of uncontested market space ripe for growth. In doing so, they unlock new demand and make the competition irrelevant.
Basically, we enjoy a challenge!